Before hiring a company to work with you, make sure they are working towards a creative project that will be memorable and long lasting! Wagz Film has the resources to help you create that memorable, long lasting project you or your company is looking for.
Why is Creativity in Commercial Advertising Important?
The Harvard Business Review published an article written by Werner Reinartz & Peter Saffert that states that during research on creative commercial advertising, "A euro invested in a highly creative ad campaign had nearly double the sales impact of a euro spent on a noncreative campaign." Matter of fact, in the article, it states that it would be better to spend less money on the amount of airtime and more money on the production of the advertisment. This study shows that creative advertising is more memorable, longer lasting, and works with less media spending. If you are in need of a company that will work with you to create that memorable, long lasting, affective commercial. Contact Us Today!
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Video Production is More Then a Camera and Actor.
Producing on a film, commercial, music video, or any other video projects is more then just a camera, a couple of lights and an actor. Producing a film starts with the creative side, one of the most important parts to producing a successful project. Once you have a creative, marketable idea, it is time to make sure you have the right cast and crew to bring it to life. Pulling someone from your back office to say a few words on camera may work, but it can be a risk. There is an emotion that needs to be captured, and working with professionals is the best way to do that. The emotion you need your audience to capture and accept takes having the right actor(s), the right lighting, crisp sound, folly, music, color grading and the right style of editing. When looking to hire a production company for your next project, contact Wagz Film and we will work with you to create that project that emotionally attracts the audience you are looking for! Contact Us Today!